If you’re looking to increase your website traffic with SEO Content, then you are going to love this resource of tips, tricks and strategies that I put together.
In this article, you’re going to see:
If you're looking for more organic traffic to generate more leads and sales through SEO Content, then click the green button to work with us.
Because this list is so long, I’ve separated it into sections that you can navigate to in order to find what interests you most.
So, without further ado, let’s dive in.
Create Great Content
When it comes to increasing traffic, creating amazing content is one of the most effective ways to grow your site.
By creating content that people want to read, share, and link to, you will organically increase your website's traffic. Here are 14 ways to create amazing content.
Create a Compelling Headline
One of the most critical parts of any blog post, landing page, or email is the headline.
Write a great headline and your post will get read. Write a dud, and your post will flop.
Some studies show that 80% of the people who see your post will never make it past the headline.
That said, a headline is crucial for getting people to read and share your content.
Here’s a headline formula that I use and it works insanely well.
Primary Benefit + Timeframe + Primary Objection
It’s a powerful headline formula that will work in any industry and is always my “go to” when I’m fresh out of ideas.
Write a Long Post
These days, long posts get all the love.
The truth of the matter is, writing short posts just won’t bring in the traffic that they used to back in the day.
According to a study by Sweor.com, the average length of posts in the top 10 results in Search Engines is over 2,000 words.
Meaning long posts are getting all of the organic traffic.
And that’s not all, long posts are getting all of the shares too!
According to this Hubspot research, blog posts that have at least 2500 words get far and away the most social shares.
The key isn’t to just stuff your post with more words. Instead, you want to make your post as thorough as you possibly can.
Add Images to Your Content
If you want to increase your traffic, you MUST add images to your blog post.
Blogs with images get 94% more views than blogs that don’t have images. (source)
If you look at all of my posts, including this one, they all contain lots of images. Here are 3 basic tips for images that I have found successful.
- 1Keep your images relatively small. You don’t want to effect the speed on which your page loads.
- 2Use as many screen shots and “real life” images as you possibly can. This will give your content both credibility and personality.
- 3Use stock images as a last resort.
Add Video to Your Post
According to Brightcove, adding video to your content will allow you to see a "157% increase in organic traffic from search engines".
That ain’t too shabby!
Feature an Influencer
I kind of stumbled upon this by accident. But thinking back on it, it’s a huge “duh” moment for me.
You see, my friend Amy runs a successful marketing agency. She has a fairly big email list and a nice social media following.
I decided to write a blog post about Evergreen Funnels, and I knew she had a successful one.
So, I broke down her marketing funnel in my blog post.
And then she helped me promote it. First on her social media channels
And then to her email list
And for a brand new blog, that drove quite a bit of traffic!
And my highest subscriber day to date.
I’ll definitely be doing A LOT more of this in the future.
Write More List Posts
Let’s face it.
When it comes to getting traffic, lists posts are a magnet.
In fact, on the Time Doctor blog that I manage, 8 of our top 10 posts are list posts.
In fact, these 8 posts make up about 50% of our traffic over the past 3 months.
Here’s two things about list posts for them to be extremely successful:
- 1Odd numbers work best. This is one of those things that bloggers have tested over time. However, from a scientific standpoint, Abreena Thompson conducted an experiment of more than 300 articles on online learning. “She found that the simple act of breaking up larger chunks of information into odd-numbered batches, helped the brain process the information in manageable groups.”
- 2Big lists work better than smaller lists. There’s a reason why I listed 101 strategies in this post. It’s a huge, attention grabbing number. 🙂
Collaborate on Content
A few years ago, I was reading a blog post on OKDork.com called “How to create Viral Content: 10 Insights from 100 million articles”
Amazing title, right?
The other interesting thing about this post is it’s the first time that I ever saw people collaborate on content.
You see, Noah Kagan, who runs OKDork, partnered up with Buzzsumo.com, a content marketing research company to create this post.
Buzzsumo supplied unique data that no one else has which made the post absolutely remarkable.
And they leveraged OKDork’s popularity to introduce themselves to a brand new audience. (That’s how I found out about them.)
A win-win partnership.
Add Data and Statistics
I LOVE adding data to my posts.
Lots and lots of data..
That’s because I don’t want to tell you something that I’ve tried without backing it up with some proof that it works.
In short, this turns most of my posts into a case study of sorts.
You see, writing a blog post about “how to get traffic” is easy.
Showing you how I was able to get traffic using the strategies I share in the post is what’s actually quite hard.
But the “hard” is where the traffic comes from.
Let me show you what I mean.
A while back, I wrote a blog post about promoting content. And it launched quite unceremoniously.
A month later, I rewrote the blog post. I added a lot more content. And I added data like this:
As you can see, the second “launch” of the post did WAY better than the first one. 🙂
And like I mentioned before, getting links to data backed posts are much, much easier.
Create Jump Links
Jump links give readers the ability to “jump” to the part of the content that they are most interested in.
For instance, we created a blog post called Free Timesheet Templates.
This post is ranked 1 or 2 for a wide variety of keywords, including Timesheet Templates and Timesheet Template.
Needless to say, it drives tons of traffic.
When we created this post, we wanted to make it a bit more user friendly. So we created a jump links.
And when you click on them, you’re taken to that section of the post:
One of the cool side effects, that quite frankly we weren’t expecting, is that these jump links started getting clicks on their own.
For instance, the link for “#weekly-timesheet-template” received 255 clicks in the past 90 days.
Not a huge amount of traffic. But for the 10 minutes or so it took to create the link, I’ll take it all day every day.
Newsjacking is where you create an article that piggy backs on current events. The theory is that your article will ride the wave of the current news cycle and attract visitors that way.
A little while back, Mailchimp and Shopify announed that they were no longer going to be integration partners.
This was a HUGE deal in the eCommerce world.
Companies and competitors like Campaign Manager Commerce (then, Conversio) picked up on the news and wrote about it.
Campaign Manager Commerce capitalizes on the news cycle, gets tons of traffic, and converts Mailchimp customers into Conversio customers.
Create Proven Content
When it comes to creating content, you DO NOT want to reinvent the wheel.
You want to create something that you know is working already. (You just want to make something better.)
For instance, if the best content on a topic are in depth case studies, then you don’t want to create a listicle.
So, how do you find content that is already working?
By using a tool like BuzzSumo, you can analyze what types of content get the most engagement on a particular topic.
You can see Facebook engagement, Twitter shares, Pinterest shares, Reddit engagement, and the number of links.
The second way to see what’s already working (and my prefered method) is to analyze the SERPs.
By seeing what’s on the first page of Google, you can simply write something better than what is already there.
If I enter in “Content Marketing Tips” into a search engine, I see the following posts.
As you can see, most of these posts are list posts.
So if I were to create a post on Content Marketing Tips, I’d most definitely create a list post.
Almost every piece of great content links to other sites. And there are a few reasons for this:
#1. Linking out incentivizes others to link to you. When you link liberally to other websites, it sends a signal out to bloggers and content creators that you’re willing to participate in the global good of the internet.
#2. You get a “free” reason to reach out. One of the best reasons to link to other people is that you have an amazing excuse to reach out to them and see if they will share your content.
You can send an email like this:
Subject: Hey Greg, we’ve linked to Entice
Just wanted to say that we absolutely loved your post on Lead Magnets.
We actually linked to it in our post. Wanna check it out?
Of course I want to check it out!! I’m flattered! And yes, assuming the article is good, I’ll be more than happy to share it.
#3. It helps you rank your content higher. According to Moz, linking out to high quality websites gives you good karma in the eyes of the Google algorithm.
Clean and Professional Design
Most people will judge your content before they even read it.
If your site looks like it was built in the 1990’s, then a lot of your visitors will leave before they even read a word of your content.
The longer visitors stay, the more Google rewards your site with higher rankings.
The problem is design is extremely subjective. It’s kind of like great art, hard to describe but you know it when you see it.
However, there are a few things I like to keep in mind when it comes to the design of a blog.
Keep these rules in mind when designing your blog and you should have no problem making it look professional.
Facts tell. Stories sell.
Stories are also more interesting and easier to spread than facts are.
In a survey done by the guardian, 63% of the people recalled a story from a presentation, but only 5% recalled a statistic. (The word you’re looking for is irony! haha!)
In many of my posts about content marketing, I tell a story about how I sucked at first and then got better through perseverance. Kinda like this one.
I use the story on several posts, on my home page, and in my emails.
Why? Because I know it resonates with so many of my readers.
They can relate to it.
Write Short Sentences
One of Google’s most important ranking factors is time on site.
And one way to keep people on your site for a longer time is to keep your sentences short.
As you can see, some of my sentences are just 3-5 words.
This allows people to browse your site more easily, keeping them engaged for a longer period of time.
Write Short Paragraphs
Just like with short sentences, short paragraphs also keep people on your site for a longer time.
As you can see, some of my paragraphs are one line (3-5 word sentences.)
It is very rare that you’ll see one of my paragraphs be longer than 4 lines. This encourages people to browse and scroll longer.
Write Comparison Articles
Comparison articles are a great way to attract people who are ready to buy right now.
This is bottom of the funnel content designed to help your ideal buyer make a decision to buy your product.
And while they don’t attract a ton of traffic, they are generally are easy to rank.
For instance, we wrote a Time Doctor vs Hubstaff (a competitor of ours) article.
And apps like Ahrefs don’t even have data for this keyword. There is no search volume.
Yet, this article consistently gets over 100 visitors a month with no link building effort on our part.
Create Case Studies
Case studies are another amazing piece of bottom of the funnel content where your buyers can imagine themselves using your product or service.
One of our case studies called “Why Screenshot Monitoring software doesn’t work” attracts over 120 qualified buyers each month.
Write “Alternative” Lists
If you aren’t the biggest brand name in your category, or if you have a much bigger competitor, then you can use an “Alternative” list post to attract qualified buyers.
You see, people are always looking for the alternative to the incumbent.
In our case, that incumbent is called Toggl.
So, we wrote a post called 7 Toggle alternatives, which ranks #3 in Google.
Write “Shortcut” Articles
Basically, what you want to do is this:
First, you want to find a problem that your ideal buyer faces.
Then, you want to outline in pain-staking detail how to solve that problem manually (or the hard way).
Then, you want to propose your product or service as a solution that removes all the manual labor from the process.
Create Evergreen Content
Evergreen Content is content that will stand the test of time.
Unlike news jacking which will give you a spike in traffic today, Evergreen Content will contindue to attract readers months and even years after it is first published.
This is the kind of traffic that I like to focus on.
For instance, we published our Time sheet Templates post in January of 2017. Almost 3 years later, this post is still generating over 10,000 visitors to our site every single month.
On Page SEO
One critical factor to having content that ranks is your on-page SEO. This is something that I used to overlook, back when I was young and naive.
But these days, I make sure that my on page game is on point. I’ve seen first hand how this can make or break your content.
SEO Focused Content
I used to create content that was “cute”. I’d want to make something that was both interesting and fun at the same time.
What I forgot to do was see if people were actually searching on this content.
Let’s take a look at two similar posts comparing Slack and Skype.
The first one is called “Slack vs. Skype: Which Team Chat App Did We Choose?”.
And according to Ahrefs, it gets 450 searches per month.
Next, we have “The Rise of Slack and Death of Skype”.
This article doesn’t focus on any particular keyword.
So, as you might expect, the “Slack vs. Skype” article totally out performs the “Rise of Slack” article.
Here’s the traffic each has received this year so far.
The slack vs. skype article is 13 times more successful. Same basic article. But one was SEO focused content and the other was “cute”.
High Search Volume Keywords
One of the most logical ways to increase your organic website traffic is to write about topics that get a lot of search volume.
Obviously, the more search volume a topic gets, the more potential traffic your site will get.
Low Difficulty Keywords
In many industries, the highest volume keywords are also the most competitive.
You have to spend more time and resources creating amazing content. You need to spend months building links.
And if your site doesn’t have a high domain authority, it can take even more time!
That’s why going after low difficulty keywords is a great way to increase traffic. Granted, the search volume might be smaller, however, it is much easier to scale this type of content and see results faster.
Optimize for Feature Boxes
One thing that I’ve been experimenting with recently is optimizing for feature boxes.
Take a look at the feature box for the keyword “Content Development”
In my article about “Content Development”, I made sure to put a section called “What is Content Development?” to match the feature box.
This doesn’t guarantee that I’ll ever get it, but it does give me a fighting chance.
Add Alt Tag to Images
Google places a high importance on the alt tags in images to determine what the image is all about and how it relates to your surrounding content.
Land and Expand
I learned this strategy from Neil Patel.
Basically, you want to squeeze every possible drop out of a successful blog post.
The thinking is this: if you rank for the head term, it will be easier to rank for the long tail keywords as well.
For instance, we rank #1 for the post “Online Collaboration Tools”.
I can use a tool like Ahrefs, SEMRush, or even Search Console to find the keywords in that post that rank between 4-20.
When I apply the filter, here’s what appears:
Now I can go back into the post and talk about these keywords in more depth so that they can rank even higher and get more traffic from the post.
Add LSI Keywords
Way back when, Google used to determine what a page was all about
That’s because, in order for Google to determine what the page was all about, it looked for the keyword.
Now, Google is a lot smarter.
They can recognize what your article is about based on LSI keywords.
For instance, for a page about SEO Tips, LSI Keywords would be:
This kind of seems weird. So how did I come up with these keywords?
I used Google autocomplete.
Now if I include these words into this post, I’ll make sure Google knows what my content is about.
Proper URL Structure
This one is pretty straight forward.
Here’s an example of a “bad” url from Entrepreneur.com.
Entrepreneur is a huge site, and fixing their url structure probably won’t move the needle much, but why not just take advantage of this?
Anyway, here’s a url from Timedoctor.com.
Basically, the suffix of the url has the keyword and not much else.
(Note: We added free to the keyword because there was good search volume around the keyword “free timesheet templates.” So we figured we’d be able to double dip.)
Keep your URL’s as short as possible. Remove dates and any extra words.
Create Compelling Title Tags
The more compelling the title tag, the more people will click on your post. The more people who click on your post, the more traffic you’ll get. The more traffic you get, the higher the post ranks.
And so on....
Brian Dean of Backlinko fame wrote a post about SEO Tools. Here’s the title tag for his post:
A few things to note about what makes this title tag compelling:
- 1The date - meaning the post is relevant today.
- 2The post says “complete list”. It peaks my curiosity because I didn’t know there was a complete list.
- 3Backlinko is a strong brand in the SEO space. By attaching his name to that post, it signals quality
Create Enticing Descriptions
After you have a compelling title tag, it’s time to create an enticing description.
Once again, let’s take a look at Backlinko’s SEO Tools post. Below the title tag is the meta description.
This is super enticing.
- 1The sheer number of tools, not just listed, but reviewed, is insane!
- 2He mentions free tools as well. Who can resist free?
- 3He has a quick call to action: “See the best tools right here”.
There’s a lot going on in these few words.
Title tags and Meta descriptions are designed to do one thing: Increase the click through rate to your site.
We are constantly testing and tweaking our tags to make sure that our best performing pages convert at 5%. (At least that’s the goal!)
Increase Page Load Speed
Google rewards sites that are fast. Or maybe they penalize sites that are slow?
Either way, the faster your site, the more Google likes it. The more Google likes it, the more traffic you get.
You can use Google’s free PageSpeed Insights tool to see how fast your site is loading right now.
This page needs some work! 🙂
Anyway, here are 3 simple ways to increase your page load speed.
- 1Upgrade your hosting. Once you decide to start competing with the bigger sites in your space, the $5 hosting plan that you get on Bluehost or Godaddy just won’t cut it anymore. It’s time to upgrade to a much better hosting plan.
- 2Reduce your image sizes. Images take a lot longer to load than text. If the images are too big, then the page will load slower.
- 3Install The Lazy Loader Plugin. The lazy loader plugin increases your page load speed by loading images “on demand”. Your images will only load when the reader gets to them.
Pro Tip: For more info on increasing page load speed, check out this resource.
Link to Other Pages on Your Site
When you create a post, it is important to link to other pages on your site.
This let’s Google more easily crawl your site, gives your pages more authority, and adds value to your post.
Proper Site Architecture
According to Backlinko: “Website architecture is how a website’s pages are structured and linked together. An ideal Website Architecture helps users and search engine crawlers easily find what they’re looking for on a website.”
This is important for 3 reasons:
- 1A proper site architecture helps search engines crawl your site more efficiently and make sure each page is indexed.
- 2It provides a better user experience for your readers ensuring they stay on your site longer.
- 3It distributes link authority around your site helping pages rank higher.
Pro Tip: To learn more about site architecture, check out this resource from Moz
Relaunch Old Content
We have a blog post called Time Sheet Templates that we launched a little while ago.
And after some promotion, we were able to get it to rank #4 for the keyword Timesheet Template (search volume: 19,000), and #4 for the keyword Timesheet Templates (search volume 800).
From a traffic standpoint, the post was doing quite well, It brought in about 4,000 visitors per month.
We thought we could do a bit better, so we decided to relaunch the blog post in January of 2019.
We updated the content to make it more relevant, republished the post, and then did a full on blog promotion.
In just a few short weeks, we more than doubled traffic to this blog post.
Now we get over 10,000 visitors to this single post. And the whole process took no more than a few hours. Here’s how to do it.
Create Free Tools
What do the top pages of sites like Docsketch:
All have in common?
Their most trafficked pages on the site are free tools.
Bloggers love linking to free tools so they tend to get a lot of links. They’re much more valuable than content. And it helps establish a brand.
Creating a free tool could put you on the fast track to increasing your traffic.
And according to Ruben Gamez, the founder of Docsketch, his online signature tool brings in 1500 leads per month.
Off Page SEO
Off Page SEO are the strategies that you can use to improve rankings and drive traffic to your website through building links, writing guest posts, and more.
You can use these strategies to drive traffic directly (referral traffic) or indirectly through increasing your ranking.
Here are six off page seo strategies I’ve used to help me increase my traffic.
Actively Build Links
When it comes to off-page SEO, perhaps the most talked about topic and most important thing you can do is build links.
Most of the topics under this section is all about how to acquire a backlink in some way, shape, or form.
One of the most popular ways to build links is to “steal” your competitors links.
By using a tool like Ahrefs, you can see who is linking to your competitors and reach out to them with a more updated and detailed resource.
For instance, below is a list of all the Dofollow links to one of our competitors who for the keyword Timesheet Template.
And while a detailed link building guide is a bit beyond the scope of this article, here is a great resource for you to check out.
According to Matthew Barby, Parasite SEO is “The goal of parasite SEO focuses on tapping into the authority of well-established websites to rank for competitive keywords and consequently funnel through the traffic to your own website.”
Let me show you what I mean.
There’s a blog called Codeinwp.com where they published a blog post called “7 Best Time Tracker Software Compared”.
After a very short time, this post actually ranked #1 and did quite well. (We’ve since built a few links to it to help secure it’s number 1 ranking.)
Yes, we helped a blog post on another website rank in Google. And it worked!
According to Ahrefs, this post gets 3100 organic visitors per month.
Now, I’ll show you where the magic happens.
On this article of 7 Best Time Tracker Software, Time Doctor is listed first:
Since this post has started ranking number one in google for best time tracker software, it’s driven between 250-400 visitors per month to our site (about 10% of that traffic converts to leads.)
If you’re just starting a new blog or launching a new product, Parasite SEO is a great way to help drive traffic in a very short amount of time by ranking your blog post on a high authority site.
Strategic Guest Posting
Back in the day, I used to use guest posting as a way to get traffic.
These days, I use it as a way to get high quality links that I otherwise couldn’t get.
For instance, we wanted to get a link from Glassdoor.com. They have a very high domain authority. And a link on their site would go a long way.
The only way we were ever getting a link on that site is if we wrote a guest post.
So that’s exactly what we did.
We wrote the post and got a DA91 site to link to us in the body of the post.
Go on a Podcasting Tour
One thing we’ve been doing to promote our conference, Running Remote, is going on a podcasting tour.
Unfortunately, it’s impossible to say how much traffic going on a podcast gets you, but we have had people buy tickets to our conference because they heard us on their favorite show.
The other benefit to podcasting is we get a backlink to our site and it’s MUCH easier than guest posting.
Reclaim Branded Links
A lot of times, people will write about you or your company and not link to you.
It’s not intentional.
In the midst of a story, or a train of thought, the blogger will just simply forget to go back and link to you.
I do it all the time. Sorry!
Here’s a for instance, Neil Patel wrote about me on his blog NeilPatel.com.
He referenced an article, but didn’t link back to me. Bummer!
Anyway, I will need to reach out to him to ask if he can link to me and give me credit for this post.
Get Featured on Resource Pages
Many sites have weekly roundups or “Friday Favorites” or “Daily Digests” and things like that where they link out to the best articles they found that week.
Getting featured on one of these is a great way to get a link and some traffic to your blog.
This happened at Entice.
A few months ago, the site Growthbox.net featured me on their Growth hacker daily post:
And we were able to get a bit of traffic from it. (Unfortunately, it’s a nofollow link… bummer 🙁 )
It didn’t crush it, but little spikes over time add up.
When it comes to social media, there are quite a few things to talk about. So what I decided to do here is break this section down into “general social media tips”.
These are strategies that leverage social media as a whole, and aren’t really specific to a single platform.
Add Share Buttons On Your Site
Find the platforms that work best for your audience and hide the rest.
Create Share Triggers
Generic share buttons on your site make it easy for your readers to share your post.
But creating share triggers brings it to a whole new level.
By using a free tool like Click to Tweet, you can create quotable share triggers.
This gives people an easy way to share something memorable about your post.
Create Incentivized Share Triggers
Now, if you want to put sharing on “steroids”, you need to Entice people to share your post.
We tried this on a post at Time Doctor.
The post is called 18 Upwork Alternatives and just below the introduction, I created a little content upgrade that gives the readers a pdf of 23 Upwork Alternatives.
If my math serves me correctly, that 7 more sites than are listed in the post.
So it’s a bit of an extra incentive to share beyond just giving away the post as a pdf.
On average this click trigger adds an additional 50 or so shares per week. Week after week after week.
Schedule Your Posts in Advance
Using a tool like MeetEdgar, you can schedule your social media posts in advance.
That way if you’ll make certain that your posts are all set and ready to go.
Time Your Posts Properly
When it comes to sharing your post, it’s smart to know when the best time to share is.
That’s where a tool like Tweriod comes in handy.
Tweriod analyzes your tweets and your followers tweets so that they can tell you when your followers are most likely to be online.
That’s when you can schedule your post to be shared!
Share Same Post Multiple Times Using Different Text
One of the benefits of writing a long post like this is that I can create a lot of different posts promoting the exact same content.
I can create posts around social media, email marketing, content development, etc.
By creating unique content to promote the same post, you’re not violating Twitter’s terms of service by sharing the exact same thing over and over again.
Host a GiveAway
Let’s face it.
We ALL love free stuff.
That’s what makes a give away so appealing.
Here’s an example of how a giveaway content works using a tool like Kingsumo.
First, you ask people to enter their email address to win the prize.
Then you incentivize them to share the giveaway with their friends.
The more people they share the giveaway with, the better their chance of winning!
This has the potential to drive a lot of traffic to your site. In fact, Appsumo used giveaways to grow their email list by over 500,000 subscribers!
Answer Quora Questions
Quora is a question and answer site that has the potential to drive pretty decent traffic to your site.
In fact, Wishpond is able to drive 9,872 monthly visitors to their site by answering relevant questions in Quora.
That’s really impressive!
First, they find relevant questions to answer. Then they write in depth answers and link back to their blog posts in order to provide even more information.
Pro Tip: Click here for a great resource on how to drive more traffic using Quora.
Share in Niche forums
One of the most powerful ways I’ve leveraged to get more traffic is to share my content in niche forums.
In October, I shared the post “101 Lead Magnet Ideas to Skyrocket Your Email List” to the Growthhackers forum.
And to date, the post has been seen 2800 times!
These views turned into over 700 visits to the blog!
Posting on Facebook pages isn’t what it used to be, however, it is still a tour de force when it comes to increasing traffic to your site.
Here are five strategies that will help you increase traffic from Facebook.
Share in Facebook Groups
Facebook groups are still an extremely useful way to get some traffic.
For instance, a friend of mine shared my post in her engaged Facebook group.
And it was able to drive quite a bit of traffic to the post the first few days it launched.
One thing I’ve learned is that not all Facebook groups are going to allow you to post your content. In fact, most of them won’t.
The reason this post was successful as a Facebook Group promotion is because I became genuine friends with the owner of the group.
So, join a few groups, become friends with the owner of the group, and then ask to share your best, most relevant content.
Start Your Own Facebook Group
By starting your own Facebook group, you’ll build an engaged fan base ready to read your content.
This can be a great supplement to your email list. The more times people see your content, the more likely they are going to be to click on it.
Run Facebook Ads
These days, one of the most popular ways to use Facebook to get traffic is by running an ad.
For instance, this ad by Kaep promotes a recent blog post the company published. Ads provide companies a proven, repeatable, and scalable marketing channel to promote their content and sell their services.
Creating a successful ad campaign is beyond the scope of this post, so I’m going to link to two great resources to get you started:
Retarget Existing Visitors
Backlinko has spent thousands of dollars on Facebook ads.
And the number one thing he’s learned is that Retargeting is extremely effective.
For instance, in one particular retargeting campaign, he was able to get his costs to $0.67 per click.
The reason this is so effective is because people who are clicking on the ad already know him and they know how great his content is.
Pro Tip: For more information, check out this amazing resource on retargeting statistics.
According to Databox, 60% of marketers said video tends to drive more engagement on Facebook than images.
They tend to get more organic reach, likes, shares, and click throughs.
By creating a quick video to promote your blog post, you enhance your chances of it getting seen by your Facebook fans without paying for ads.
Despite the fact that it’s no longer the massive traffic driver it once was, Twitter can still be an important driver of traffic.
Here’s a few ideas on how to use Twitter to get more traffic.
Create a Tweetstorm
Tweetstorms are several tweets threaded together.
One of the benefits of the Tweetstorm is that you can summarize your blog post in more than 240 characters. You can also add more than one video or image to the overall post.
They also tend to get more engagement than single Tweets.
Run Twitter Ads
In order to increase visibility to your Tweets and blog posts, you can boost them with Twitter ads.
Here are a few resources for you to learn more about Twitter ads.
Tweet Old Posts
When you Tweet a new blog post, it’s entirely possible that the majority of your followers won’t see the Tweet.
This will improve the visibility each post gets increasing the odds that they get seen.
Participate in a Twitter Chat
Twitter Chats are a useful feature that many smart marketers take advantage of. A Twitter chat is a scheduled chat centered around a specific topic that is linked together with a hashtag.
In a Twitter chat, participants can answer questions and discuss their topic of interest with others.
By participating in the Twitter chat, you may not get direct traffic to your site, however, you’ll be able to meet new influencers (who can eventually share your content) and increase your followers.
Host a Twitter Chat
If you want to take your Twitter Chat game to the next level, you can always host your own chat.
The main benefit to this is that you’ll be seen as an authority on your topic as the person or company hosting the chat.
Check out these resources for more info on how to host a Twitter Chat:
LinkedIn is becoming a powerful traffic driver, especially with their new publishing tools.
And as you might have guessed, it is especially effective for B2B companies. Here are a few ways to distribute your content in LinkedIn.
And for even more ways to increase traffic through LinkedIn, check out this article of 117 LinkedIn Marketing Strategies from Andrew Holland.
(Note: The design of this post is inspired by Andrew.)
Share on LinkedIn Profile
So, the obvious way to share your content is on your own LinkedIn profile.
LinkedIn allows plenty of room for text and images in their posts which can help you get your content in front of more people.
Share in LinkedIn Groups
LinkedIn Groups gives you a powerful way to share your content iwth a targeted, engaged audience.
For instance, if I search for Content Marketing groups, the first 5 groups that appear have hundreds of thousands of members, combined.
Most groups you join will expect you to provide value before sharing your content. So answer questions, offer to help, make friends with the moderators, THEN Share your content.
This is definitely a long term strategy.
Start Your Own LinkedIn Group
If you want to fast track your ability to share your content whenever you want, you can always start your own group.
This will help you and your company been seen as authorities. The only thing I would say is you do want to make sure the group is properly moderated.
You don’t want it to turn into a spammy group where everyone is sharing their content and not providing value.
Publish on LinkedIn
LinkedIn has a publishing tool where you can publish original content or feature new content as Neil Patel does here.
And through out this article, he has mini Calls to Action to compel people to go back to his site.
Run LinkedIn Ads
As with all social medial platforms, you can run ads to your content and site.
LinkedIn ads tend to be more expensive than Facebook ads, but you have a way of targeting people who have access to a budget, in a way that you can’t do on Facebook.
In LinkedIn, you can target business owners, managers, or the C-Suite directly.
Here are a couple of resources to help you get started with LinkedIn ads:
The next social media platform we’re going to talk about is Instagram. Instagram has 1 billion active users. There are a few ways to leverage it to drive some traffic, so let’s get into some of those ways right now.
Link in Bio
Unlike Facebook or Twitter, when you post on Instagram, you can’t actually link to your site or blog post from the post itself.
Instead, you have to create a link in the bio like Reese Evans did here:
This linktree link allows people to get on her email list, check out her products and services, and subscribe to her YouTube channel.
Another way to engage users is through stories.
Unlike posts, you’re able to add links to stories which people can access by “swiping up”. This could make stories a more beneficial than posts when it comes to driving traffic.
Run Instagram Ads
Last but not least, Instagram has an ads platform where you can create both story ads and post ads.
With Instagram ads you can post links to your site to both ads in the feed and in stories. This removes the friction when you promote your content Instagram.
Here are a few resources on how to run ads on Instagram:
Just recently, we at Time Doctor started a YouTube channel in order to capitalize on the second biggest search engine.
Like most of these platforms,YouTube is a lot of work. You’re not going to be able to post one or two videos and expect to see results. Our goal is to produce several videos a week in order to get more traffic to our sites.
Create an Engaging YouTube Channel
At Time Doctor, we’ve created a YouTube channel called Running Remote. And I can tell you that creating a YouTube channel is quite easy.
Creating an engaging YouTube channel on the other hand is quite difficult.
We use our channel to repurpose our content from our blog and turn them into videos.
We also use it to show videos of the speakers from our conference “Running Remote”.
And we share advice on the learnings we’ve had running a 7 figure remote SaaS company.
Luckily, Backlinko created this amazing Resource on creating a YouTube Channel.
Run YouTube Ads
Again, like so many of these platforms, you have the ability to run ads on YouTube to increase your traffic.
Ads come at the beginning or end of videos where you can introduce a call to action to subscribe to your channel or visit your site.
Here are a few amazing resources to help you get started with YouTube ads.
As Melyssa Griffin says, Pinterest isn’t a social media platform. It’s a search engine. People go on Pinterest to search for the things that they’re interested in.
Create Rich Pins
If you’re not sure what a “Rich Pin” is, here’s the definition from Pinterest:
Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.”
(Image Source: https://louisem.com/7239/pinterest-rich-pins)
Just as Google Search is built around Keywords, so too is Pinterest. You want to accurately describe exactly what your pin is so that users can find it easily.
By placing the most important keywords earlier in the text, you will maximize your chance to get the that your pin appears in the first row of Pinterest results.
For more amazing information on creating identifying keywords, check out this resource.
When it comes to Pinterest, you need to Pin several times per day.
The folks at Buffer recommend getting started by pinning between 5 and 30 times per day.
For even more data the visual marketing service Piqora interviewed 200 brands and found that companies pinning several times per week to over 10 times per day allowed companies to see the greatest results.
Run Pinterest Ads
And last but not least, you can use Pinterest’s ad platform to boost your pins and increase their exposure.
According to Pinterest on why their ads work:
People on Pinterest are here to take action. They browse their feeds for inspiration, search for topics they're interested in and click on Pins to learn more. Your content fits right in, and helps people decide what to try next. In fact, 83% of weekly Pinners have made a purchase based on Pins they saw from brands.
Here are two great resources on how to get started with Pinterest ads:
Multiply the Content
I don’t know about you, but I work really hard to create my content. Instead of creating one piece of content after another after another, create one article and repurpose it to other platforms.
Create a YouTube Video
A while back, we created a post called “Virtual Assistants: What they Do and How to Hire”.
Hiring virtual assistants is an incredibly important topic for our customers at Time Doctor. So we decided we wanted to improve the reach of this topic.
Instead of creating something entirely new, we decided to create a YouTube video around the topic called “How to Hire a Virtual Assistant”.
Syndicate the Content on Popular Sites
I just launched a new blog.
No traffic, no email addresses, no backlinks. No nothing.
If you’ve ever launched a blog of your own, I’m sure you know there is absolutely no truth to the axiom, “If you build it, they will come.”
Back on April 6th, I published my first blog post called “How to Reach Over 1 Million People Through Guest Blogging.”
And for more than three months, the post just sat there.
I was getting pretty much zero traffic.
It wasn’t generating traffic. It wasn’t collecting email addresses. It wasn’t being read.
In order to promote the post, I decided to republish the post on the popular marketing blog, SteamFeed. A strategy called content syndication.
As soon as I syndicated that one post to that one blog, I immediately started seeing a small (but steady) flow of traffic to the post.
For a step by step guide to content syndication check out this post that I wrote on the topic.
Create Micro Content
Once your content is published, you can turn it into a series of Tweets, Facebook posts, Pics for Instagram, and more.
For instance, a post like this, which is approximately 10,000 words, and 101 sections could easily be turned into 300-400 pieces of micro content to publish on various social media platforms.
Right now, the absolute master of this is Gary Vaynerchuk. This is a video slice of a question and answer from a keynote.
Create a Podcast Episode
So we’ve talked about turning your content into a video, sharing it on other platforms, and breaking it up into smaller pieces.
One more way to repurpose your content is to turn it into audio form by creating a podcast episode.
So instead of coming up with entirely new content, you can just go into more detail with your blog post, expand more on your thought process, and then link back to your site.
Growing your email list is one of the most “basic” ways to grow your blog. By increasing the number of email subscribers you have, you increase the distribution to each blog post that you write.
This exposes your content to a wider audience of people who will read, share, and leave comments on your posts.
Email Your List
This is the bare bones minimum that you should do to increase your traffic. Whenever you write a new blog post, email your list.
Here’s a template that has worked for me:
I just published a post called (title of post).
In it, we cover
By the end of this post you’re going to learn (what they’ll learn)
You can grab it here:
It’s short, sweet, and to the point. Of all the email tests I’ve run, this has been the most successful thus far.
Get Other People to Email Your Post to Their List
My friend Amy has an incredibly active list.
So, in order to get her to promote a post to her list, I wrote an entire blog post about her marketing funnel.
Then she did the rest 🙂
She sent this email to her list
And it drove 314 people to the blog post. Not too shabby for a bran new blog with no following to speak of.
Determine the Best Time to Send the Email
It turns out, not all times of the day are created equal when it comes to sending email.
It also turns out,that not every industry is the same when it comes to sending email.
You’ll have to test a few times and days to see when the best time to send is. For me, the winner seems to be Thursdays at 9 AM.
Email People Who Didn’t Open
You see, whenever you send out an email broadcast to your list, most of the people who receive it will never open it.
In fact, my broadcast emails receive at best a 35% open rate. (Most of them are even less than that.) Meaning that 65% of the emails that I send will never even be opened.
I know what you might be saying: I have a small list, this isn’t going to make a difference for me.
But if you have a small list and are just getting started, you need to scratch and claw for every single visitor and share you get.
Let me show you what I mean.
I send this broadcast email out when I ad a very small list.
It didn’t do that well. It got 23.8% open rate. (When my list was small, I shot for at least 30%)
So, a few days later, I sent the exact same email with a different subject and got another 8% open rate.
This brought the entire open rate up to a combined 30% and a click through rate of about 10%. (My ctr was still a bit low, but better than it was).
Email People Who Didn’t Click the Link
Just like you can email people who didn’t open the original email, you can also email people who didn’t click the link.
Simply change the message in the email and send them a link to the blog post with the different messaging.
Not every email will resonate with every one of your subscribers.
Encourage Sharing in Email
We all know how important growing your email list is in order to grow your traffic.
One way to grow your email list is by asking your email subscribers to share your list with your friends.
Split Test Subject Lines
If you have a huge list, then split testing subject lines can definitely move the needle quite a bit.
That’s because a 5-10% increase in open rates can dramatically affect the number of opens, and ultimately clicks that your link gets.
Most email service providers provide the ability to set up A/B testing quickly and easily.
Include Links to Your Site in Email Signature
Your company’s email signature can be an amazing marketing asset.
Let’s say every employee in your business turns their email signature into a call to action to your blog post. How many people will see it?
Let’s do some math:
Let’s say you have 10 employees. And each employee sends out 10 emails per day, five days per week. That means 500 people per week would see your compelling call-to-action.
Multiply that by four weeks per month and you’ll automatically expose your lead gen offer to 2,000 people per month.
Once you’ve published your content, it’s time to get it into the hands of people that can share it for you.
This is the purpose of email outreach.
The best way to have success with email outreach is to create something that is amazing. So before you start reaching out to influencers, first ask “is this really great?”
Email People You’ve Linked To
A while back, I published a blog post called 108 Blogging Tools to Grow Your Blog Fast.
In this post, I link to about 90 different blogs and companies when I mention their tool. (I know it says 108 tools, but some companies had multiple tools on the list. 🙂 )
So, I reached out to every person I linked to using this email script:
Hey (first name)
I just wanted to let you know that I mentioned you in my latest blog post about blogging tools.
You can check it out here.
Some people will simply say “thanks”. Some people will ignore it. But you’ll also get quite a few people to share it.
At the time we launched this post, this was the only promotion we had done. And this effort drove 350 people to the post. Not bad for a new blog. 🙂
One more thing: I like to externally link to 5-10 sites for every 1,000 words. I learned this from Neil Patel. So if you have a post that’s 3,000 words, that’s 15-30 people to email.
If you have a long list post like 108 Blogging tools or 101 Lead Magnets or 101 ways to increase traffic, then you have a whole treasure trove of promotion material.)
Email People Who Have Shared Similar Content
One of the oldest email outreach strategies is to ask people who have shared similar content to the one that you’re trying to promote.
For instance, if I’m writing a post about SEO Tips, I would go to a tool like Ahrefs and enter in “SEO Tips” into their content explorer.
Then I’d click the “Twitter” icon to see who tweeted.
And I’d be shown a list of people who have tweeted about that specific article.
Next I can reach out to them.
(Note: I am not going to share a script here, because these scripts have been so played out. Instead, I’d say make it very personal, explain why your content is worthy of being shared, and then ask if they’d like to see it.)
Email People Who Have Shared Your Content in the Past
So if someone shared your content in before, it stands to reason that they may want to share your content again.
Using Ahrefs, you can do this using the same steps as taken above.
First, search for your content and click on the “Twitter” link.
And you’ll be shown a list of everyone who has tweeted your content. You’ll get their name, their Twitter handle and any website affiliated with that Twitter profile.
Create Your Dream 100
I learned this from my friend Amanda who runs Chet Holmes International.
Most of your competitors are going to spam the hell out of the people they want to reach out to. If you want to stand out, you’ll have to do something different.
That’s where the Dream 100 comes in. What you’re going to do is find 100 people you’d love to have share your content.
Then you’ll email them with a highly personalized email. Maybe you know them from a conference, or you’ve implemented one of their ideas, or you share a similar hobby.
Then, once that rapport is built, you can share the content with them to see if they’ll share it with their friends.
Split Test Outreach Emails
Last but not least, you’ll want to split test your outreach emails… especially if you’re doing them in bulk.
We are always trying different subject lines, different messaging, different calls to actions to see what’s working best.
So many of the influencers see the SAME outreach templates day after day. By switching it up and testing different emails, you’ll find something that helps you stand out and get the response you’re looking for.
There are a few strategies to increase your traffic that don't fit in any of the buckets listed above. That's why I created a "miscellaneous section.
These strategies tend to be a bit more "abstract than the ones listed above.
Build Brand Awareness
One of the most effective, yet hardest traffic strategies, is investing in your brand.
Let me show you what I mean.
According to Ahrefs, our name “timedoctor” get searched on 3400 times.
And another 5,000 times for the keyword “time doctor”.
Leverage In Person Events
In person events like meetups are a great way to meet other influencers in your industry and shoulder industries.
While you’re not going to get traffic directly from the meetups, you will be able to build quality relationships with people who will introduce your content and business to their audience.
It’s far more likely that a friend will share your business with their audience than a stranger will.
Advertise Via Ad Networks
Search engine ads (Adwords) and social ads (Facebook, Instagram, etc) get all the love. However, there are a lot of other ad networks you can use to get some traffic.
Platforms like Outbrain and Taboola offer the ability to create “native” ads on publisher’s platforms. You see these at the bottom of news stories and articles by media companies.
Promote on Quuu
Quuu Promote is a tool that helps you amplify content to a targeted audience.
You can have access to a list of industry insiders looking to share content. And before you ask, yes, there is a great chance that your industry is represented on the platform.
So we decided to give it a shot with our post.
So far, it’s generated over 1700 shares and 262 clicks. Not too shabby.
The total cost for Quuu is $40 per month. So that works out to be about $0.15 per click.
Steal Your Competitor’s Traffic
Let’s say you have a popular competitor. They’re getting TONS of traffic to their site.
You’d want to know where that traffic is coming from, right?
Now you can know!
By using a tool called Similar Web, you can see how much traffic a competitor is getting.
The traffic sources
And what the biggest traffic sources are.
Launch Products on Product Hunt
A few months ago, Spotibo, an SEO company launched their new service on the platform Product Hunt.
The day before they launched on Product Hunt, Spootibo got 91 visitors to their stie.
The day of the launch, Spotibo got 1,031 visitors.
This huge spike in traffic resulted in both press and links. People and influencers were talking about Spotibo for free.
Being a SaaS company, one of the things Time Doctor does is build integrations with other tools.
This allows us to leverage partnerships with those other companies to drive relevant traffic to our site.
For instance, one of the tools we work with is called WorkflowMax and we are listed on their integration page.
In the past 6 months, that integration page has sent over 265 people to the site.
This is just one partnership. Multiply that by 10 or 20 and traffic starts to add up.
Create a Press Release
Back in the day, press releases were distributed straight to the press.
Now, with services like PR Newswire, you can publish a press release and have it picked up by media outlets all over the web.
A few years ago, this was a much better traffic strategy than it is now, but it can still work from time to time if you have something newsworthy.
Answer Inquiries from Journalists (on HARO)
Another strategy to get press is to answer inquiries from Help a Reporter
Help a Reporter is essentially a free newsletter where you can sign up and receive inquiries from journalists. If you are an expert in a topic from a journalist, you can send a pitch.
You can get interviewed, quoted, and linked to through the press that ultimately helps send traffic your way.
Speak at a Conference
Speaking at a conference isn’t going to directly drive traffic to your site, but you’ll be selling your brand to potential customers.
And that is always a good thing 🙂
This will help you build your brand, get more people searching for your site, and set you up as authority.
Host a Live Conference
One thing that has dramatically transformed our business at Time Doctor is we now host a conference for remote work called Running Remote.
By hosting the conference, we are able to position ourselves as one of the leaders in the field of remote work.
Optimize Your Best Traffic Source
Let’s face it.
If you’ve come this far, you’ve read about 99 ways to increase your traffic. Chances are, not all of these ways are going to work.
In fact, I’d say most of them won’t work for you.
Instead of trying to get EVERYTHING to work, focus on the things that do work… and do more of them.
For instance, here at Entice, forum marketing is working great for us! While I’ll continue to experiment with some of these other strategies, I will continue to spend most of my time marketing my content in niche forums.
Last but not Least... Be Consistent
The fact of the matter is, no matter which of these strategies you choose, you have to be consistent.
You can’t expect to make on post on Facebook, write a blog post, or run one ad and expect it to work.
You need to do these things day after day, week after week, month after month.
The real secret to increasing your website traffic is the grind. Consistently growing traffic. Little by little.
Finally, we’re at the end!
So, there you have it.
A list of 101 ways to increase website traffic.
Leave a message in the comments section and let me know if I missed your favorite traffic strategy.