Today, you’re going to learn how Amy Crane created an Evergreen Funnel that launched a 6 figure online course business.
I was “introduced” to Amy through an ad that she was running and very quickly became a customer of hers.
Amy runs a Facebook Ads agency called Social Lab Marketing and uses online courses to open up a secondary, and EXTREMELY profitable revenue stream.
Being in Amy’s sphere of influence, I know that she talks a lot about funnels in her courses and programs.
So when I was doing some research for this post, I decided to check out her funnel.
I then asked her what her conversions were for her “simple” evergreen funnel, and I was blown away by her response:
In case you can’t see that, her funnel converts at 7% for tripwire sales ($27) and 2-3% for her core product ($97).
In this post we’re going to break down the entire funnel.
You’re going to see the simple landing page she used to capture leads.
- - The email follow up sequence that Amy uses to nurture leads.
- - And the trip wire that converts 7% of all visitors into customers.
- - And the core offer that converts 2 - 3% of subscribers into buyers!
(Note: If you need more traffic for your funnel to work, enter your email address and check out the case study on how we grew our blog.)
What is an evergreen funnel?
An evergreen funnel is a marketing sequence that runs on autopilot, turning website visitors into customers.
Because it works 24 hours a day, 7 days a week, this is where the holy grail of “passive income” comes from. Because the funnel is working while you sleep.
(Ok, enough with these cliches. We all know that this takes work.)
Amy Crane’s Evergreen Tripwire Funnel
Why do I call Amy's funnel a tripwire funnel? Well because in her funnel she offers a tripwire- a low cost offer that expires after a certain period of time.
Let’s look at a quick break down of how Amy’s evergreen funnel works and then we’ll do a deep dive into each of the components.
Step 1: First she set up a high converting landing page.
Step 2: She sets up a tripwire (or a low dollar initial offer) to offset the cost of the ads. So in essence, she’s building her email list for free using Facebook ads.
Step 3: She then has a 6 day email nurture sequence.
Step 4: She offers a core product
Step 5: Amy then upsells higher end courses to a huge list of qualified buyers who went through her evergreen funnel.
Now we’re going to dig into all 5 components of Amy’s Evergreen Funnel.
You’re going to see her emails, landing pages, sales pages, everything. So grab a glass of your favorite beverage and enjoy the post. 🙂
Step 1: A High Converting Landing Page
Your evergreen funnel starts with a high converting landing page.
This is where you are going to focus the bulk of your traffic, either from your blog or from your paid advertisement, in order to turn a website visitor into a lead.
You do this by giving away a lead magnet in exchange for an email address.
Here is Amy’s landing page. It’s where she sends all of her ad traffic:
A few things to notice with this landing page.
First of all, this landing page is super simple. There are definitely no bells and whistles here. Plane and simple can work very well.
Second, her headline isn’t all that fancy. It basically tells you exactly what you’re getting and who this product is for.
Finally, she describes a problem that is at the very heart of what anyone who’s tried Facebook ads faces. They don’t know how to get their ads in front of the right people!
Step 2: Send them to a Tripwire
A tripwire is a low dollar offer that accomplishes two things:
First, it helps offset the cost of the ads. You’re not trying to make a profit with your tripwire. You simply want to use it to grow your email list for free.
Second, it’s a quick way to get people to go from being a passive subscriber to an active customer. It’s much easier to sell a higher dollar product or service to someone who is already a customer than it is to sell to someone who is not.
In fact, the team over at the internet marketing site digitalmarketer.com found that you can increase the conversions of your core product by 10X simply by having a highly effective tripwire.
That said, let’s check out Amy’s tripwire that converts 7% of email subscribers into customers.
A few things about this tripwire and why it works so well.
Most importantly, the tripwire offer represents the next step for the customer.
Let me explain.
The lead magnet is a free opt-in that is a swipe file of her top Facebook ads.
Then she sells a mini-course on how to create Facebook ads by using non-traditional creative. She identifies the problem: your Facebook ads aren’t converting. And sells you her solution… and piques curiosity at the same time. (I mean, what is non traditional creative?)
Next up, this is a limited time offer. She has a counter on the page that tells you exactly when the deal is set to expire. You only have two days to make your decision.
And finally, she tells you how much it was going to cost with the cross out. The course is really $97, but you can get it for just $27. This is a no brainer!
And this tripwire converts at 7%.
Quick math: if Amy is able to generate leads at $1.89 per lead (which is quite reasonable), then she is able to build her list for free using only her Tripwire sales.
Step 3: An Automated Email Sequence
The automated sequence is where the heavy lifting of your evergreen funnel takes place.
In her automated sequence, Amy accomplishes two primary objectives.
First, she reminds people that her tripwire offer is expiring.
Second, she is going to sell her core product.
Instead of describing how she does this, Amy was nice enough to allow me to give you the emails. You can use them as a swipe file so you can build your own evergreen funnel.
Day 1: Welcome Email
The email arrives in your inbox as you’re reading the sales page of her tripwire.
With her Welcome Email, Amy does two things. She delivers her lead magnet and reminds you that her tripwire offer is expiring.
The lead magnet is delivered in the body of the email and the tripwire offer is in the P.S.
It’s a pretty elegant email. 🙂
Subject: Open up! FB Ad Templates inside...
I’m so excited you’re here!!
If you’re new to my community. Hi again! My name is Amy and I am the owner of Social Lab Marketing.
Now that you’re hanging out in my neck of the woods, I have a feeling I know your biggest secret.
What’s my biggest secret, you ask?
Well, Greg, your biggest secret is that you are probably one of the best kept secret in your industry.
You are the creme de la creme at what you do!
Want to know how I know that?
No, seriously… want to know how I can write with confidence that I know you’re extraordinary at what you do?
Well, it’s because I targeted you!
DJ, play my song. I’m about to do my happy dance.
And you, Greg are about to join me on the dance floor.
But Amy! I don’t dance!
You will when you open up the Facebook Ads Swipe File!
In it, you’ll find 5 of my B.E.S.T. performing ads.
I manage over 5 million dollars in ads every year so when I say these are the best, I really mean it. They are so so powerful!
They’ve done the bulk of the work in helping me attract the exact right people into my community. The swipe file also includes an explanation of why each ad works, when to use them as well as what headlines and images work the best.
Now they’re YOURS to change up as you see fit! Yayyy!!
I can’t promise love, but insane results (like clients galore and 5 figure months with FB ads) are definitely the new normal around here.
Social Lab Marketing
P.S. Ready to finally master FB Ads? Learn How to Use ‘Un-Ads’ to 10x Your Conversions. This is hands down my most popular training and you can get it for $27, but only for the next few hours... GET INSTANT ACCESS NOW
One more thing before we move on to the next email. All of Amy’s emails have a P.S. in them where she has a link. Studies show that 90% of people will read the P.S. before they read any other part of the email.
I’m not one of those 90%, so it’s hard for me to imagine doing that. However, I do know it’s important.
Day 2: Sell the tripwire
Ok, so now that you’ve delivered the lead magnet and reminded them about the tripwire, it’s time do to a hard sell on the tripwire.
The second email is dedicated entirely to selling the tripwire...afterall, time is running out and the price goes up from $27 to $97 in just a few hours.
Notice the bullet points and features and benefits in this email.
Amy is making the sale in the email BEFORE you click the link back to her sales page.
Finally, check out the subject of the email: FB took my money and I have nothing to show for it…
She’s using the exact words that come directly out of her customer’s mouth to form compelling subject lines.
Subject: FB took my money and I have nothing to show for it...
Hey hey! 🙂
The other day you downloaded my FB AD Targeting Templates. And I hope you found it helpful!
I’m guessing you’re probably here because you’ve either tried running FB Ads and they didn’t work the way you wanted OR you’re just getting started...
So if ‘finally mastering FB Ads without bankrupting my business’ is on your to-do list then you’re in luck.
I’ve put together a brand new workshop to help walk you through the biggest FB trends that you need to know to stand out right now on FB.
Now here’s the deal…
This isn’t another FREE workshop that is full of fluff… you know what I’m talking about. A long 20 minute intro telling you my whole life story and a 30 minute pitch with maybe 15 minutes of content thrown in.
This is a full on 90 minute intensive workshop where I break down the top 3 strategies that we consistently get the most results from.
And the best part? You can get INSTANT ACCESS for only $27 (usually $97) but only for the next 24 hours.
GET INSTANT ACCESS NOW
Here’s what we’ll be covering:
✔️How we’re using ‘Un-Ads’ to boost our conversions by 10x (no one else is teaching this and it’s a total game changer).
✔️How to quickly and easily build audiences of the people that engage with you the most so you can sell more (this is how advanced advertisers convert more and keep their cost so low).
✔️My secret weapon for building the social proof on your ads FAST.
✔️How to test your ads and offers without wasting a lot of time and money creating fancy ads that you’re not sure will work.
Here’s what you’ll get:
✔️Jumpstart video training walking you through a few key pieces you’ll want to have ready to go before our live training.
✔️Lifetime access to the training so you can watch whenever you want
✔️My slides that you can download and use to make notes or follow along.
✔️Ad Templates (you’ll learn more about these in the actual training).
✔️Access to my PRIVATE FB Group where you can post questions and get feedback on your FB Ads.
My goal is to make FB Ads doable and more importantly, PROFITABLE. So here’s my promise to you…
Everything I share in this workshop is something we’ve tested with multiple clients with different businesses (eCommerce, health & wellness, beauty, coaches & consultants...)
These aren’t some one-off strategies that worked here and there. I’m only sharing what we’re consistently seeing results from.
You’ll discover how we...
✔️ Generated $5k in sales from $50 in ad spend from just testing a new offer (and it took less than 20 minutes to create and set up).
✔️ Increased sales by up to 10x by using this one simple change to our ad creative.
✔️ Decreased cost per lead by up to 50% so we could fill our funnel faster.
✔️ Keep our budget low so we can test ads faster without wasting a ton of time and money on ads that don't convert.
And here’s the best part…
These strategies are actually so simple that if you can put a post on your FB page then you’re all set.
It’s really that easy.
Get instant access for only $27 before the price jumps to $97:
GET INSTANT ACCESS NOW
Social Lab Marketing
P.S. I've been told this training is easily worth 10x the price. Ready to get started?
GET INSTANT ACCESS NOW
Day 4 (email 1): Selling the core offer
After Amy sells you on her tripwire, she takes a day off from emailing you. On day 4 however, she goes all in on selling her core offer.
She sends two emails, one in the morning and one in the evening.
Amy’s core offer is a $97 product is a program called Crazy Brilliant Facebook Ads.
One of the things that I absolutely love in this email is the social proof. First, she tells you that she’s helped 750 students with this course. And then after the bullet points telling you what the course is all about, she has testimonial after testimonial.
She does a great job of selling you on the course before you even click over to her sales page.
And one final thing to note in this email: Her PS. Instead of giving you a link, she realizes that you might have some questions before investing in the course. So her call to action in the PS is asking you to reply to the email if you have any questions.
Subject: Create FB Ads without having a #meltdown
Still scrolling the news feed and checking out everyone else's FB ads?
You see them in your News Feed. They catch your eye. You sign up and maybe you buy something.
Don’t you want that for your business?
It’s time you finally started growing your email list.
It’s time you finally filled your FB group with people that LOVE ❤️what you have to share.
It’s time you finally started selling more of your courses, programs and products with ease.
This is why you need Crazy Brilliant FB Ads. There is no other course that breaks down FB Ads in such a simple and straightforward way. I've helped over 750 students use FB Ads to grow their list, fill their webinars and sell more of their courses and programs.
YES! I WANT IN!
When you join, you'll learn...
✔️ How to write copy that engage, inspire, and motivate your ideal client.
✔️ How we use non traditional creative to STAND OUT in the News Feed (even if you’re not a graphic designer and have no idea what you’re doing).
✔️How to find your perfect audience on FB in 3 crazy simple steps so you always know who to target and you’re not wasting time and money showing your ads to the wrong people.
✔️Step-by-step how to set up your FB & Instagram Ads so you know what buttons to click and what boxes to check.
✔️How to easily test your ads so you know if they're working without going bankrupt.
✔️How to quickly take your ads from failing to scaling (hey, it happens - knowing how to fix it can save you lots of time and money.)
These are the exact strategies we use to take our clients from zero to $5 million in sales from FB Ads. You're getting a behind the scenes look into what's working NOW. And the best part? You don't have to a be a FB Ad guru to see results. These are all crazy simple strategies that you can implement right away.
This is your chance to get ALL of your Facebook Ads questions answered. And finally fill the News Feed with AMAZING FB Ads that attract your ideal clients and more importantly, boost your bottom line (hello tropical island!)
YES! I WANT IN!
This is what people have to say about joining Crazy Brilliant FB Ads:
"I love your material and your course was one of the best things I’ve ever purchased on the web." - Paul Harvey
"I just wanted to thank you for all your amazing FB Ads trainings this year. They have always been SO interesting and helpful, and I literally can’t think you enough for all the cool things I’ve learned.” - Amber Rose Thomas
“I wasted over $600 on Facebook Ads. Now I know how to setup my ads so they are converting and at the right cost. I use Facebook Ads in my business all the time! I'm growing my list with ease and I'm able to get traffic and signups to my webinars quickly. Amy is the best when is comes to Facebook Ads and I recommend this course to everyone!" - Petra Foster
Nothing makes me happier than to watch someone go from ‘I hate FB Ads’ to ‘OMG, FB Ads are my favorite thing now!’
And that’s exactly what will happen when you join CBFA. I created this course for beginners and newbies. So it doesn’t matter if you’ve never set up an ad, have no idea what a pixel is or how to get started - we’re in this together.
All of the trainings, worksheets and bonuses are waiting on you. Get it now before the price jumps to $497!
YES! I WANT IN!
Social Lab Marketing
P.S. Have questions or not sure if this course is for you? Just reply to this email -- they all come straight to my inbox. 🙂
Day 4 (email 2): Selling the core offer again
A few hours after she sends her first email introducing her core offer, Amy sends a second email.
This one starts with a story about a conversation she had. And what’s really cool about this story is that it relates to everyone who’s ever tried Facebook ads for themselves.
After the story, she emphasizes the value of the content for the price it’s being offered. And she does it with a quote from a customer, which is really cool.
And one thing that permeates all of Amy’s marketing material, her website, her email copy, her vidoes, is she is super authentic and vulnerable.
Her marketing isn’t about how amazing she is. Amy is very open and honest about how much of a struggle it was for her when she was just getting started with Facebook ads. It’s so relatable to all of her prospects and customers.
Subject: FB took my money and I have nothing to show for it...
I was chatting with someone the other day when she told me...
"I just feel so beat up by FB ads...they took my money and I have extremely little to show for it given all of the time that it took me."
And that's the worst. But we've all been there, right? You spend hours creating the perfect images and writing amazing copy. You think you've got it all set up right and you just know you're going to wake up the next day with tons of new leads and sales.
Instead you wake up wondering why your ads aren't working. And cursing Zuckerberg for taking all your money and giving you nothing in return.
And I've totally been there.
My first few ads sucked. They totally bombed. And I wasted a lot of time and money trying to figure it out on my own.
FB Ads are no joke. They take time and you have to know how to do them right.
Because if you're not going to take the time to learn HOW FB Ads work then you really shouldn't be running ads at all. It's a quick way to waste a lot of time and money without much to show for it.
That's why I’m so incredibly thrilled that I’ve been getting so many messages from clients saying how much they love Crazy Brilliant Facebook Ads!
What they seem to love the most is the price!!
“I can’t believe you’re giving away this much content and value for this price!!” - Keshani
And that’s the thing…
I didn’t start this business knowing everything I know now. I also didn’t have high end clients or consistent cash flow in my business when I began this journey.
I am very open and honest about how I got started and I’m glad I am because so many people in my community relate to this.
Not everyone put up a website and made 6 figures overnight. #eyeroll
Even if some of these crazy success stories are true, they are definitely NOT overnight successes.
We all start somewhere.
That’s why it’s so important to me that business owners like you get the training you need at a fraction of the price that those “overnight success stories” are charging!
Before taking Amy's course, I had no clue how to run an effective ad. As a solopreneur, I don't have the resources to hire a firm to run FB ads for me. What Amy's course allowed me to do was learn enough about FB ads and how to use them effectively to know when it makes sense for me to run FB ads. More importantly, I know what type of FB ads are likely to be most effective for me. Amy's hands-on support during the course meant I could get my ads up and running, she was there to help when I got stuck setting up my ad. I would highly recommend Amy's course to other small business owners - it's a great way to learn if FB ads are right for you, and if ads are right for you - get them up and running to grow your business. - Patty
I want you to…
>> learn how to run ads the right way so you don't want to cry whenever you look at your ad account
>> learn from an expert who’s been doing this every single day for years.
>> watch me as I navigate through Ads Manager so you can follow along step-by-step
>> learn how to split test without having a #meltdown
>> learn how to write copy and create images that get your dream clients to stop scrolling, pay attention and buy
Did I mention there’s bonuses?!
In CBFA, you get…
- HIGH VIBE WORKSHEETS & CHECKLISTS & SWIPE FILES
- ROI CALCULATOR
- PRIVATE FB GROUP
You can get more information about Crazy Brilliant Facebook Ads here.
I promise, you’ll be delightfully surprised!
And as always, if you have any questions, please reply to this email and I will get back to you.
Social Lab Marketing
P.S. This offer is only available for the next few days and I don't want you crying over bad ads so hop over and grab it for only $197: Get Instant Access Here
Day 6: The Final Reminder
The goal of this email is to remind you that the price for Crazy Brilliant Facebook Ads is going up in just a few short hours.
The price of the course approximately doubles from $97 to $197.
This email opens with Amy being vulnerable. She uses this as a way to relate to her prospects. It’s a really nice piece of copywriting.
(Note: Being the hero of your own story is an incredibly powerful way to relate to people who are where you started and want to be where you are now.)
Two other things to note in this email:
First, Amy shares some use cases so that she gives her audience a sense of what “success” might be. It’s a powerful visual.
And second, she adds more testimonials, because you can never have enough testimonials.
Subject: [Last Chance] Price is going up!!
I remember when I first started really hearing about Facebook Ads.
How so-and-so used it to grow their sales overnight. Almost like magic.
This was back when I owned a small boutique and instead of using Facebook - I was paying thousands of dollars advertising the old school way - in magazines and newspaper. And seeing absolutely ZERO from it.
But I put it off.
I didn’t know how to do it.
I didn’t want to waste money (even though I was literally throwing thousands of dollars out the window each month).
I didn’t want to figure it out.
I was already stressed out enough with everything else in my business.
But I finally gave in and did it.
And you know what?
My ads tanked...they bombed so hard. And I wasted a lot of money because I had idea what I was doing.
I spent a lot of time annoyed and pleading with Facebook. There was a lot of…
‘Please Facebook -- I just want my ads to work.’
This was back before they had courses and FB Ad Consultants and ‘gurus’. FB Ads were still so new that everyone was learning and figuring it out.
But here’s what I know now…
I’m able to consistently generate new leads for my business every day. I’m not chasing clients down. I don’t have to go to networking events all the time. And I don’t have to worry where the next sale is coming from.
Because I know my ads are running in the background doing their thing and bringing in new leads AND sales. Every. Day.
I’m able to reach and connect with more people than ever before.
But I’ve also seen what it’s done for members of Crazy Brilliant FB Ads...
They’ve added their first 1,000 subscribers (and some have built their list to over 10k!)
They’ve used FB Ads to build up their client base so they can finally leave their corporate gig and travel the world.
They’re filling their yoga workshops, bootcamps and even therapy practices.
I created CBFA because it's the course I wish I had when I was getting started. I'm going to show you just how simple and doable FB Ads can be.
But the price goes up in a few hours and I don’t want you to miss out:
I'm giving you all of the tools and strategy to create simple, but effective FB Ads.
We're in this together:
"Your trainings are badass! I’m so thrilled with what I’m learning from you. So far every penny I’ve invested in your trainings have proven 110% worth it.” Kimberly Huneycutt
"I love your material and your ‘Facebook in a Weekend course was one of the best things I’ve ever purchased on the Web." - Paul Harvey
"This was my first time using Facebook Ads - and I was terrified of getting ripped off by an "expert." But Amy is the real deal and will never leave you hanging. This course blew me away - I learned so much in the weekend training. Then Amy stepped up her game and continued to offer hands on support. Through our private Facebook group, Amy was there for me long after I completed the program. She helped solve problems, answer questions, and gave me feedback while I ran my ads. Tremendous life saver and money saver for sure!!" - Corey Ann Seldon
Let’s knock out those FB Ads together ⇒ Yes, I want in!
Social Lab Marketing
P.S. This is for real your last chance to join for only $197. Get in now before the price jumps ==> Yes, I want in!
Step 4: Offer the Core Product
Even though this is technically step 4, offering your core really done in parallel with your email sequence.
A powerful email sequence + a solid core offer is the Reese’s Peanut Butter cup of an evergreen funnel: the perfect combination.
Amy’s sales page is quite long, and if you want to read it, you can check it out here:
I didn’t want to make the entire post one large image. 🙂
One of the things she does is put the call to action button above the fold. Because Amy has done such an amazing job of selling you on Crazy Brilliant Facebook Ads, her sales page doesn’t necessarily have to do a lot of heavy lifting.
Although, for those who aren’t convinced, it’s still really well done and worth checking out in it’s entirety.
Amy’s hero shot makes the sales page super personal. And the question that she asks gets the person actively engaged straight away.
Note about asking questions in copywriting: Always ask a question where the only answer is “yes”.
For instance, tired of FB ads that don’t work? Yes!
Want more sales? Yes!
A “yes” gets the person to read the next line.
Step 5: Upsell your other courses
Now that you’re in her sphere of influence, and you like her trainings (I’m a customer of Amy’s and her stuff is really freakin good), Amy can begin to sell more expensive products.
With her Evergreen funnel, Amy is building her email list, and a profitable business. Now it’s time to grow.
Almost everything she sells from here on out is profit. She can simply reach out to her list and let her know about her knew products and courses with emails such as this:
Did you miss this week's training?
We're 2 videos in so if you missed one (or two) you need to catch up here (seriously, this is some epic insider stuff I'm sharing):
One of the things I talk about on the training is how many business are marketing and advertising on Facebook.
Did you know there are 90 million businesses actively using FB to market their business? 90 million!!!
And did you know there are SEVEN million businesses advertising on FB? Seven million!!!
Yes, I'm using a lot of exclamation marks because that's INSANE.
I talk to a lot of people that worry about become an Ads Manager because it seems like there's too much competition.
It feels like everyone is an Ads Manager and they're all plastering their flashy case studies all over FB.
So how are you going to compete with all the experience?!
There’s never been a better time to jump into ads management.
Even if you’re a beginner.
Even if you feel like you’re way behind.
Want to know why?
Because every business needs a consistent flow of leads + traffic so they can make more sales.
And what's the cheapest + most effective way to get those leads + traffic?
You guessed it...Facebook & Instagram Ads.
This is your chance to finally create an online business that lets you live life on your terms vs. being handcuffed to your computer 80 hours a week.
I'm giving you everything you need to start your ad agency from scratch.
Still feeling intimidated? Please don’t.
You don't need experience because I'm going to show you how to set up and run ads for your clients (so you can get them results fast).
You don't even need clients or testimonials because I'm going to show you exactly how to market and position yourself as the go-to ads manager so you can start to help more businesses by using FB Ads.
You’ve done all the research. It’s time. You’re ready. This is your next step - and if you take it now, you can save $500 here ==> Ads Manager School
Social Lab Marketing
P.S. If you join before MIDNIGHT you'll get something I rarely offer: an intensive 1:1 call with me to chat about your business.
I know you’re tired of watching everyone else growing their online businesses.
That’s why I’m offering the chance to give you personal attention, my strategic vision, and help you create your personalized path to six figures.
No question or topic is off limits ==> Ads Manager School
Tools to Build Your Evergreen Funnel
Now that you know how to create an evergreen funnel, it’s time to go over some of the tools that you’ll need.in order to create your funnel.
Landing Page Software
At Entice, I recommend two tools to create your landing page.
I’ve personally used both and have had great success.
Leadpages is a self hosted landing page software that features a very intuitive drag and drop editor.
There are templates that are pre-tested for their conversion rates, so you just need to change the colors, add your text and know you will have a high converting landing page.
The second landing page tool that I recommend is Thrive Themes.
Thrive is a WordPress plugin that allows you to create landing pages right in your WordPress dashboard.
They have a variety of templates to choose from that will help you ensure your landing page converts well.
The one drawback to Thrive is that you must be using WordPress.org in order to use the tool.
Once you capture their email address, it’s time to send them through an automated email sequence.
Email Service Provider
For an email service Provider, I use Convertkit. It’s an amazing app that is relatively easy to use, provides a lot of flexibility.
If you’re looking for more Email marketing tools, you can check out this post.
One of the most powerful drivers to a successful live launch is the sense of urgency that is created.
Typically, in a live launch, the cart “opens” for a period of time before “closing” and the offer is gone forever.
With an evergreen funnel, simulating this sense of urgency can dramatically increase your conversion rate in your funnel.
(Note: I’m going to share a few ways people add urgency. It’s up to you to decide which is right for you.)
- Close the cart. With an evergreen funnel, you can still “close the cart”. Kind of. You can tell people that the offer is “going away” forever, but in reality it isn’t. If someone just enters in their email address again at the top of the funnel, they’ll see the product again.
- Raise the price. Just as with the cart closing, you can tell people that the price is going up if they don’t act now. Again, if they enter their email address at the top of the funnel, they’ll see the reduced price.
- Remove the “fast action bonus”. This is the option that I choose. For me, it just feels the most ethical. The course will remain. The price stays the same. The only thing that goes away is the bonuses. And if they truly want the bonus, they can just enter their email again and go through the funnel.
To make all of these scenarios possible, there is a really cool tool call Deadline Funnel. That’s what I use. And it works like a charm.
Over to You…
Now that you know all of the components of an evergreen funnel, it’s time to implement your own.
To make it easier for you, I’ve created a document with all of the emails in one place.
Just click the button below and download it.