When I first started growing a blog that I’d eventually help take to 130,000 visitors per month, I was completely overwhelmed.
I was trying to balance writing content, building relationships, promoting the content, coming up with good blog post topics, writing guest posts, creating social media posts, and a lot more.
One of the biggest keys to the success of our blog at Time Doctor was having a plan in place to grow the blog on a daily, weekly, and monthly basis.
(And hard work. Let’s not forget about that. 🙂 )
That’s why I created the Entice Blog Planner… So that you can use the exact same proven plan that worked for us (and is working to grow Entice.)
Let’s take a look inside.
Brainstorm Blog Topics
The first page of the planner is all about brainstorming a blog post topic.
However, since we are all about SEO focused content, we call these keywords. Our strategy for creating content is to find ideas that people are searching for, writing in depth content, and promoting it.
And that’s what our brainstorming page is all about.
Here’s what each of these sections means:
Keyword / Blog post topic
This is where you choose your keyword or blog post topic (duh, right?). Like I mentioned earlier, we choose a lot of our topics around keywords that people are searching for.
That way traffic to each of our blog posts can grow over time. For instance, we wrote a blog post around the keyword “timesheet templates”.
When we launched the post, it didn’t get much traffic. But over time, that traffic grew to over 5,000 visitors per month.
The Keyword Difficulty is a very rough estimate on how hard it is to rank a particular keyword on the first page of Google. It is typically on a scale of 1 - 100 with 1 being very easy and 100 being almost impossible. In Ubersuggest, a free tool I recommend, the term is called “SEO Difficulty”.
The search volume is the approximate number of times the keyword is searched for every single month. The more search volume a keyword has, the higher the potential traffic to your site.
This might not apply to every business, but for those that it does apply to, you’ll want to have a clear idea of the level of sophistication of the audience that you’re writing for.
For instance, let’s say that I am an ecommerce business that sells Skis or Snowboards. There are various levels of experience that you could write for.
You wouldn’t give the same advice to a beginner as you would for an expert. The tips would be different, the equipment would be different, and the locations they’d go to would be different.
What Type of Post Will You Write?
When it comes to the type of content that you can create, there are a lot of options to choose from.
This section just gives you something to think about. Sure you can always do a list post… but you can also make it more interesting and write a case study, or create an infographic.
How will you make this post better than what’s on the first page of Google?
This is a question we ask ourselves before we publish every single post.
Our goal for content is to rank it on page one of Google. Google wants to show the absolute best content to their users. In order to replace content that is already on page one, your post has to be better than what’s there already.
There are a few ways to do this including, making the content more thorough, providing stats and data, and incorporating your own experience.
Weekly Blog Planner
With each post, I like to plan out what I’m going to do to promote it.
So, in the weekly blog planner, I have a list of action items that I need to take each day in order to make sure the post is properly promoted.
(Some of these things take longer than a week, so I just make sure I get everything set up.)
You might put things like “email list” or “set up Facebook, IG, and Pinterest posts” or “Blogger outreach”.
Monthly Blog Planner
Sometimes you need to zoom out in order to plan ahead. So, the Entice Blog Planner comes with a monthly planner that you can print out and fill in publishing dates for upcoming blog posts.
This just gives you some sense of direction for where you want to take the blog 3, 6, or 12 months out.
Next up is the SEO checklist.
This just ensures that our blog post or content is optimized for search engines.
While there is a lot that goes into content focused SEO, there are a few things that we make sure we do for every single post that we publish.
This checklist ensures we don’t miss anything really obvious.
Blog Promotion Checklist
The final part of the Entice Blog Planner is the blog promotion checklist. Every single post that we publish gets promoted.
Every post that we publish goes through this checklist to make sure it gets as many views as possible.
While there are a lot of ways to promote a blog post, this checklist makes sure each post gets some TLC.
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